Are you totally happy with the performance of your AdWords ads, and maybe you could use a few good pointers? Great, because we’re about to share some effective methods that will have your ads performing much better than you thought possible.
Testing PPC ad copy is an absolute must if you want to succeed, and if you’re not familiar with it then just take it easy at first. Don’t start to test every element at the same time. So for example, if you’re testing the headline, first get results from it and then move to testing the display URL. When you make a change and test against another ad, you have to know what caused the conversion rate change – that is why you test one ad element at a time. Then the next part is to just see which ad performed the best, and then you move on to test something else.
A call to action is an integral part of all good copy, and that includes PPC ad copy. When in doubt, test; and that is what you should do with your ads because some marketers respond differently than others. It just makes logical sense to have one since people that will be seeing your ad won’t know what they need to do once they click on the ad. People also need to know what it is you want them to do, so in that sense it helps the ad become more clear. So for example, if your aim is to collect email addresses from your customers, then mention it in your copy. Statements such as, Download Now and the like help take the element of decision out the reader’s mind, and that is actually helpful for them.
Next we’re going to tell you about something not seen by a lot of PPC advertisers, and it has to do with telling stories. It may seem like something that is not possible, but it is. Put something, write something – ask a question; force your readers to feel empathy or sympathetic emotions over what ever it is you say. You can actually get quite a reaction from your readers, and see what happens. In conclusion, from the above tips we come to the conclusion that writing a high converting ad copy for your AdWords campaign is challenging and requires dedication and effort on your part.
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